However, it is not just people who Professional Email List contribute to shaping the vibrant culture of the Internet with their presence. Brands also play a leading role in this culture by organizing virtual events and creating memes and viral content Professional Email List that spreads at lightning speed in the (absolutely infinite) confines of the network of networks. How brands can capitalize on internet culture Even so, the success of brands in digital Professional Email List environments is by no means guaranteed.
The numerous subcultures of the internet Professional Email List advocate progressive values such as sustainability, justice and solidarity, communicate with their own codes and fiercely defend their own digital strongholds against Professional Email List external influences», warn Johannes Ehrenwerth and Sebastian Galla, responsible for Boomers. In this sense, «brands must take the trouble to listen carefully, understand the culture of the Internet and learn from it. If they manage to stand out from the crowd through sufficiently authentic Professional Email List communication and content with added value for the community.
The potential is enormous. Winning the loyalty of the prevailing Professional Email List culture in the network of networks implies Professional Email List enjoying an absolutely immovable place in the daily lives of millions of people, ”they add.Humor in particular is a major spur for brands to cash in on internet culture. 56 % of consumers agree Professional Email List that brands should communicate with them based on content of a fun nature .